NAR 2007 Echo

If there was one echo I heard throughout the NAR conference this past week in Las Vegas it was a need for real estate agents to return to the "basics!" As many speakers, brokers and other well thought of real estate professionals noted, agents need to get back to some of the fundamentals of salesmanship. Yes, our industry did enjoy several good years and because of this windfall, many people entered our business without having a clue of what selling was all about. Now that our market has cooled off, it's time to get serious and more focused on listing and selling real estate. To accomplish this requires a little bit of old fashion salesmanship.

I believe real estate brokers need to preach this to their team on a regular basis. For those who want to survive the tide, try some basics 101 Salesmanship and watch your business take off!