The broker can benefit greatly by using the BLOG. One of those benefits is moving the Brokers Website to higher position on the Internet Searches. This is a part of the new Algorithm for SEO (Search Engine Optimization). We'll talk about this in a future article.
How can we continuously add articles to our BLOG and not be a full time job for the Broker? One way is to find out which agents in the office enjoy writing and then allow them the opportunity to write articles for the BLOG. Next thing is, what should be written about? This is the simple part. The agent wants to be known as the expert and what better way to show your expertise than writing articles. Talk about the Market Area, Preparing a House for Sale, Choosing an Agent, Financing Tips, to mention a few. There have been times when there have been negative reports that affect your market area that aren't true. You can use your BLOG to correct those negatives and bring in the positive. Give it a try.
The Broker needs to set an example for the rest of the office. By creating an Office BLOG, the Broker is setting the pattern for the agents in the office. The agents can start by writing articles for the office and then as they start their own BLOGS, they can use the articles in both the Broker’s BLOG and their own as well. The Broker could have incentives for the agents that write articles that produce the most comments.
Getting started in the BLOG world is very easy. Best of all, you can start with no investment other than your time. There are two BLOG engines that could be used and cost nothing. Later as you develop in expertise, you can transfer the BLOG to your own hosting company and still use the BLOG engine. The two engines that I’ll mention here are http://www.blogger.com/ and http://www.wordpress.com/. There are dozens of engines to choose from, but these will get you started very quickly and fit anyone’s budget. Today, there is no excuse not to have a BLOG. You’ll also find that it can be a lot of fun too!
by Dr. Eugene R Gibbins, ABR/M, AHWD, CIPS, CRB, CRS, e-PRO, GRI
DrEugene@Gibbins.com
